Behaviour Change in the Safe System
There is a critical need to think about the role of human behaviour as part of a systemic approach to road safety. We understand that humans make mistakes, so what can we expect and how do we hope to achieve safe and compliant road use. In this webinar we will consider the need for a more strategic approach and identify some frameworks to shape our thinking about behaviour change.
Dan Campsall
Dan Campsall
Chairman
Having dedicated over a decade to road safety, Dan has been involved in leading a number of pioneering and critically acclaimed initiatives such as MAST online, CrashMap.co.uk and Safer Roads Berkshire all of which have gone on to win major awards. Dan also does a good deal of training, public speaking and is often used as a commentator by various media networks.
Dan has a background in marketing and communications who has overseen many of RSA’s campaigns; a portfolio of initiatives that embraces everything from car seat safety and child pedestrian training to young drivers and motorcyclists.
In addition to his role in Agilysis, Dan supports the work of PACTS (www.pacts.org.uk) and is a member of the RoadSafe (www.roadsafe.com)