Hereford and Worcestershire Fire and Rescue Service: Dying 2 Drive

We conducted an outcome evaluation on an educational road safety initiative aimed at reducing death and serious injury amongst road users in Herefordshire and Worcestershire.

A mixture of qualitative and quantitative methods were employed for this evaluation:

• A ‘Post-then-Pre’ online survey was distributed, where data are collected after the intervention and respondents are also required to think about what their responses would have been prior to the intervention; 350 surveys were fully completed.
• A focus group was also held with 33 participants across three schools.
• A survey was also distributed to the teachers to find out whether or not they thought the students had benefitted from attending the event and whether they thought the intervention would have an impact on the students’ behaviour choices on the road as well as their overall thoughts on the event.

By conducting the evaluation with the combination of qualitative and quantitative methods we were able to provide recommendations for the client which can inform the future design of the intervention.

Feedback from the client:

"The report is fantastic, so comprehensive and exactly what I had hoped for. It really gives us something to work on for next year. I will be holding a full debrief to talk about the report with all involved to make some tangible changes for next year. I'm really pleased there is a lot of positives in there to."